The Business Edge Series

practical business books you can use on monday.

Four short, no-jargon guides to influence, profit, personal brand and leadership. Each one stands on its own.

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The series

four books. one edge.

Read them in any order. Start with the problem in front of you.

Cover of The Magnetic Mindset by Thomas Allan
Influence · Book 01

the magnetic mindset

Unlocking the Secrets of Influence and Persuasion

Influence isn't a trick. It's a skill you can learn.

  • Understand what people need before you ask for anything
  • Tell your story so people trust you, and listen for theirs
  • Structure pitches and talks people remember and act on
  • Lead a team people want to belong to
Get the book ★ 4.7 average on Amazon
Cover of Profit Hacking by Thomas Allan
Profit · Book 02

profit hacking

Unlocking Revenue, Maximizing Profit, Get the Lead and Keep the Lead!

More leads won't fix a leaky business. Better systems will.

  • Build a steady pipeline of qualified leads
  • Track every lead so opportunities stop slipping away
  • Set prices and forecast with more confidence
  • Use a small set of metrics to see what's working
Get the book ★ 4.8 average on Amazon
Cover of Branding Brilliance by Thomas Allan
Brand · Book 03

branding brilliance

Your Blueprint to Creating & Communicating an Irresistible Personal Brand

You already have a personal brand. Are you shaping it?

  • Discover what makes you different and valuable
  • Craft an image and message that reflect who you are
  • Show up consistently, online and in person
  • Hands-on exercises in every chapter
Get the book ★ 5.0 average on Amazon
Cover of NeuroLeadership by Thomas Allan
Leadership · Book 04

neuroleadership

The Science Behind Exceptional Business Leadership

Lead the way people's brains actually work.

  • See how stress, emotion and focus shape decisions
  • Motivate people in ways that outlast rewards
  • Build trust and lead your team through change
  • Apply the SCARF model to real situations
Get the book ★ 4.6 average on Amazon
Coming soon

the magnetic mindset, revised & expanded.

The second edition is a full rewrite, rebuilt around four parts:

  • Magnetic Vision
  • Magnetic Conversations
  • Magnetic Presentations
  • Magnetic Culture

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About the author

thomas allan

Thomas Allan has spent his career in commercial roles where influence, numbers and people decide the outcome. He writes for the managers, owners and professionals who don't have time for theory and want ideas they can use in their next meeting.

The Business Edge Series is the result: short, practical books on the four skills that move a career or a business forward. Influence, profit, personal brand and leadership.

get the business edge toolkit.

One practical tool from each book, free. Plus a short email when a new book or edition is out.

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